Category: Digital Marketing Intelligence
Optimizing The Allocation of Advertising Space
Optimizing the allocation of advertising space purchasing budgets involves measuring media traffic by the targeted targets. SIGMA carries out media audience studies for its clients, whether they are Communication Consulting Agencies, Advertising Boards, Advertisers, or even the Media. This activity mainly includes two complementary aspects: on the one hand, the continuous measurement of the audience…
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Advertising Research
Advertising pre-test SIGMA carries out for its clients qualitative and quantitative studies evaluating a priori advertising messages (memorization, intelligibility, the incentive to purchase, etc.) on the basis of the presentation of storyboards, TV spots, soundtracks (sound design ) to the intended targets. Advertising post-test SIGMAcarries out trackers on the memorization of recent campaigns as well…
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Marketing Research Importance
Marketing studies represent SIGMA’s most important activity in terms of turnover, to which it contributes 60%. This is real expertise made available to our customers on the markets and brands in the North Africa zone. To understand the markets and properly advise its clients, SIGMA uses its main know-how, namely quantitative studies, but also qualitative…
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