Marketing studies represent SIGMA's most important activity in terms of turnover, to which it contributes 60%.
This is real expertise made available to our customers on the markets and brands in the North Africa zone.
To understand the markets and properly advise its clients, SIGMA uses its main know-how, namely quantitative studies, but also qualitative and documentary studies.
Alongside ad hoc studies, SIGMAoffers market and brand monitoring systems (trackers, omnibus surveys, etc.).
Analyzes of purchasing behavior and consumption habits: SIGMA, with its proven experience in the North African markets, regularly carries out Uses and Attitudes type studies, Image and reputation assessment as well as Brand Health Trackers.
Study of the launch of new products or services: SIGMA's database, made up of a large number of missions already carried out, currently enables it, in the mass consumption markets in particular, to model the expected sales volumes before the launch. the market for products and services.
SIGMA performs around forty tests of concepts, products or brand names per year. These tests make it possible to pre-evaluate the Marketing Mix (Price, packaging, etc.).
Contact Email: research@e-sigmaconseil.com
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