SIGMA Conseil offers a wide range of ad hoc surveys covering all the marketing process (testing of new products/concepts, Mix Marketing, Brand equity, etc…)..

Uses and Attitudes :

• Study of the purchase behavior.
• Study of notoriety, of the images and of the consumers preferences.
• Purchase habits.
• Consumers needs and expectations.

Test Concept :

• Penetration of similar products.
• Concept appreciation.
• Study of attributes concept.
• Tests of concept acceptance criteria.
• To identify the purchase plans and the concept potentials.

Product test :

• Product appraisal.
• Product attributes test.
• Test of purchase criteria and Product potentials.