Services SIGMA
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Recall (notably the Day after Recall TV)
Advertising impact tracking (memorization, appraisal)
Advertisement studies (interest, appraisal, pre-test)
These studies allow to gauge the efficiency rate of
advertisement communications processes, to guarantee
an amortization of the investments and to help
advertisers build solid brands.
SIGMA Conseil carries out tests that are devised on
the basis of the specific requirements of each media
among the targeted communication objectives.
Thus, over 100 companies are assessed every year and
their performance is compared to the service standards
provided by data banks that are updated on a regular basis.
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