SIGMA Conseilis the leading and marketing and Media-Study Firm in Tunisia. Partner of Group IPSOS-STAT (2003) and is member of ESOMAR- European Standardization of the market study. Established in Tunisia (Head Office in Tunis), SIGMA Conseil boasts a subsidiary in Algeria also. Currently, SIGMA Conseil operates in the following countries : Tunisia, Algeria, Morocco, Libya and France.

Some dates and figures Date of establishment : 1998 by Hassen ZARGOUNI - Statistician, Economist, Consultant (ENSAE, Paris) 2002 consolidated turnover : : 600.000 EUR 30% of which in Algeria, 65% of which in Tunisia and 5% of which in Morocco Number of interviews per year : 60.000 Number of full-time staff : 25 20 based in Tunis 3 based in Algiers 1 based in Constantine 1 based in Oran Number of missions per year : 80

Kinds of missions

• Quali-quanti market studies : 35%
• Studies about media : 25%
• Studies about ads : 25%
• Ads gauging : 5%
• Distribution studies : 5%
• Training : 5%
  

Main Expertise Fields :
Quantitative surveys (95%) and qualitative ones (5%), in Tunisia and in Algeria in the following fields :

MEDIA :
Audience gauging (TV, Radio, Press, Internet, …)
Ads impact gauging
Ads monitoring

CONSUMPTION : :
Use and attitude, consumption habits
Notoriety, purchase behavior and faithfulness to brands
Product test, concept test, brand-name test, etc …

CUSTOMER SATISFACTION :
Business to Business (B to B) satisfaction device
Business to Consumes (B to C) image and satisfaction logbook.
Consumers/Business Administration satisfaction survey

DISTRIBUTION :
Outlets for large-scale consumption retail products
Outlets for equipment goods (GSS)
Survey of exhibit zones